In 2007, we revolutionized home cooking by introducing the world to healthy ceramic nonstick technology. What began as an innovation has grown into an industry transformation – we’ve continuously redefined nonstick standards, perfected our craftsmanship, and changed how people cook worldwide.

Our story starts with two childhood friends, Jan Helskens and Wim De Veirman, who shared a vision to make the world better. After discovering the health risks of traditional nonstick cookware, they saw an opportunity to create safer alternatives. This led to the founding of The Cookware Company, proving that exceptional cooking performance doesn’t require harmful PFAS chemicals.

Headquartered in Belgium with offices across New York, Hong Kong, Holland, Germany, and the UK, we’ve grown into a truly global innovator. As a leader in cookware technology, we remain committed to developing groundbreaking products that make cooking safer, easier, and more enjoyable for everyone.